Starbucks

When our local Starbucks asked us to create postcards and POS that would let area residents know they were now open evenings too, we decided to have a little fun. Hey, it’s Starbucks, why not? The series was ultimately picked up nationally.

5 SURE WAYS TO STAND OUT:

1. USE HUMOR: We buy from people we like. Humor is one of the fastest ways to form positive relationships.

2. TELL A STORY: One of the most effective ways to peak and maintain interest.

3. BE UNEXPECTED: Use arresting visuals and copy treatments.

4.UNDERSTAND: Know what your audience cares about.

5. INTRODUCE A PROBLEM AND SOLUTION: You, of course, being the solution.