Print, Social & Collateral
This is a general overview of my print work which includes both B2C and B2B samples. Most of the examples are elements of larger multi-touch campaigns some of which you can find on client-specific pages on this site. If you’re interested in seeing complete campaigns or if there’s an industry you don’t see represented, just give me a shout.
NEC/Cisco
Who says IT can’t be fun? Below are a few examples of the multi-touch campaigns I and my team created for NEC and its partners.
Starbucks
This humorous POS & postcard campaign let area residents know their neighborhood Starbucks is now open evenings too. The series was ultimately picked up nationally.
Hoya Vision Care
How do you introduce a new line of vision care products? With a push-pull strategy that educated consumers about product advantages while incentivizing eye care professionals to sell them via various contests including online games, email blasts, scratch-and-win cards and more. This was one of many successful promotions we did for Hoya.
Borden Life!
This high-spirited campaign introduced a line of four nutrient-enriched milk formulations each represented by a different person with unique needs.
Pizza Inn
When we were asked to name and introduce Pizza Inn’s new stuffed-crust pizza, we encouraged our audience to Seize the Cheeze! Media included everything from interactive games and quizzes to table tents and POS.
Cooper Aerobics
Comprised of eight health and wellness entities, Cooper Aerobics home to the world's largest repository of fitness research and data. I had the privilege of working with its in-house team to create a unified “voice” and consistent messaging across the various Cooper Aerobics entities.
TenetCare Health
Targeting both physician offices and the consumer market, we used colorful daisy graphics to catch the attention of our largely female audience– the dominant decision makers both at home and at the doctors’ front-desk offices.
El Fenix
The oldest Tex-Mex chain in the region got a 15 % bump in sales thanks to a series of eye-catching promotions and re-brand that embraced their heritage. These are just a few examples.
