On Board with Borden

I had the opportunity to work with Borden on two product debuts: La Crème all-natural coffee creamer and Borden Life, a line of four nutrient-enriched milks. Below is a sampling of my work.

La Crème

What do they put in non-dairy creamers anyway? In this multimedia, multi-touch campaign we let our imaginations run wild urging consumers to “get real” about what they put in their coffee. I served as broadcast producer on this project creating a :30 spot and three :15 spots pulled from the :30.

BORDEN LIFE!

This high-spirited campaign introduced a line of four nutrient-enriched milk formulations each represented by a different person with a unique set of needs.