Hungry for Results

Being a hard-core foodie myself, food and beverage projects are favorites of mine. Below is a sampling of some of the successful work my team and I have cooked up over the years.

PIZZA INN

When we were asked to name and introduce Pizza Inn’s new stuffed-crust pizza, we encouraged our audience to Seize the Cheeze! Media included everything from interactive games and quizzes to table tents and POS.

EL FENIX

The oldest Tex-Mex chain in the region got a 15% bump in sales thanks to a series of eye-catching promotions and a rebranding campaign that embraced their rich heritage. Media: Outdoor boards, newspaper, magazine, menu inserts, radio.

BORDEN LIFE!

This high-spirited campaign introduced a line of four nutrient-rich milk formulations each represented by a different person with a unique set of needs. Media: Outdoor boards, posters, newspaper wraps, shelf talkers.

STARBUCKS

When the local Starbucks asked us to create postcards and POS that would let area residents know they were now open evenings too, we decided to have a little fun. The series was ultimately picked up nationally.

DICKEY’S BARBECUE

We gave Dickey's seasonal promotions a fun, folksy twist that made it a standout in the category and put a smile on everyone's face.

COINTREAU LIQUOR

Creating a 40% increase in sales the first week, this springtime table tent had our twenty-something crowd asking for Cointreau Margaritas by name. (On the downside, we had to replace the tabletents often because our patrons kept taking them!)