The Power of Radio

Despite all the changes in how media is consumed, AM/FM is still one of the most cost-effective advertising mediums today. Radio offers you the opportunity to deliver a simple yet powerful message to a targeted group of consumers. And unlike some other forms of traditional media, radio continues to perform well with younger demographics.

Cook Children’s Hospital

Let’s hear it from the kiddos! Informational as well as entertaining, this enduring radio campaign solidly positions Cook Children’s as the area’s premiere children’s hospital.

Carter BloodCare

With great music and the theme line "Roll Up Your Sleeves & Give" these 30-second radio spot had North Texans rolling up their sleeves, singing along and visiting our website to see the funny outtake video we created from the TV spots we produced.

Linz Jewelers

Launched during the holiday season, this award-winning campaign garnered record-breaking sales with its targeted female audience.

5 TOP REASONS TO ADVERTISE ON RADIO

1. Radio allows you to target your ideal demographic whether you’re marketing to baby boomers, millennials, males or females.

2. Radio sells with immediacy. Research shows that radio regularly reaches consumers within two hours of their largest purchase of the day.

3. Radio creates a kind of theatrical experience through word pictures and emotion-generating sounds.

4. Radio gives you frequency as well as reach and psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate.

5. Radio listeners are incredibly faithful to their favorite stations. This relationship enables listeners to trust the advertising they hear which makes them more likely to relate to your product or service.