Branding & Identity
Branding is about seizing every opportunity to express why people should choose one brand over another. It is both a tangible and intangible sum of a product or service’s attributes and is tightly bound to an understanding of its customer needs. One of the first steps in the branding process is the creation of an identity package starting with a great logo and tagline
A New Day at United Regional
United Regional’s identity had been confused and scattered due to the merging of several different hospitals. We gave it a fresh new identity starting with logo and tagline.
Off to a Galloping Good Start
This new, nonprofit therapeutic horseback-riding center got off to a galloping good start beginning with a logo and tag that captures their spirit.
Taking Its First Steps
We created the branding for this wonderful new organization created to educate people on the importance of the first three years of a child’s life.
New Life for an Established Brand
Our first step in repositioning Carter BloodCare was to create a new logo and a Brand Guidelines booklet that would standardize the brand, including their various donor enrollment programs.